Better Beginnings
Dr. Miriam Inder provides specialist therapy to people going through difficult experiences surrounding pregnancy.
Perinatal psychology is a very sensitive subject, which is why we needed to take a lot of care when designing for Better Beginnings.
For the logo we decided to follow a type-based route and avoid any icons or symbols which could be triggering. The colour scheme we chose for the brand is soft and calming to put people more at ease.