Through their branding and website, emYasa Yoga wanted to capture the calm, mellow feeling that practicing yoga gives you. It was also important to avoid the clichéd symbols commonly associated with yoga.
We worked on a few routes for the branding, giving options which were intentionally clean and minimal in a mix of styles. The shapes we created were also designed to evoke feelings of calmness and tranquility.
"For my branding, Mark really listened and digested my thinking behind the branding ideas. He presented me with options which I loved as they were all different but yet expressed the brand thinking. It was great to be walked through the concepts and have a collaborative discussion on each before arriving at the ultimate brand decision which I love! Mark was also really helpful in providing additional materials that can help me market the business effectively. He even took care of the printing of some materials which really took the pressure off at a busy time during the business launch.
"The build of website seemed effortless by Abi! It was so easy and straight forward. Once we’d discussed ideas and layout, the website was presented to me for final approval. Abi also helped massively by setting up peripheral tools such as Google Analytics and MailChimp, which again took the pressure off at a busy time. The website is just as I imagined it to be and I’ve had lots of great feedback. It’s easy to navigate, the integrated application as recommended by Abi is just amazing, and also the layout and content is so appealing."